In order to fully understand our target audience, we must first know what age rating our film is. As a supernatural horror, it must involve or hint at a supernatural force or character but not contain huge amounts of gore. Additionally, the narrative of the film is much more complex than that of a slasher or house horror as it can also include elements from psychological horror in order to evoke a macabre atmosphere within the audience.
Due to the special effects and violent themes, I would expect all horror movies to be rated 12 or above.
12 and 12A [Source]
- Moderate violence is allowed but should not dwell on detail
- No emphasis on gory violence
- Weapons that are easily accessed by 12 year olds (e.g. knives) should not be glamorized
- Moderate physical and psychological threat is allowed as long as the threat is infrequent and the overall tone is not disturbing
- Examples include: The Hole (2010), The Shadow of the cat (1971), The Last Will And Testament Of Rosalind Leigh (2012)
15 [Source]
- Strong violence is allowed by should not dwell on the infliction of pain or injury
- No strong, sustained sadistic violence
- Examples include: The Aura (2005), The Woman In Black (2011), Mama (2012)
18 [Source]
- Very strong violence
- Sustained sadistic or psychological threat
- Very frequent gore or horror themes are permitted
- Examples include: Jacob's Ladder (1990), The Exorcist (1973), Children Of The Corn (1984)




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