Deconstruction: Answers to Questionnaire

Deconstruction: Answers to Questionnaire

To ensure that our target audience would enjoy our film opening we had to research who our target audience were and what they wanted.
We decided on having a target audience at a similar age to us (Late teens - 16 and 17). We did this by having actors at a similar age to our target audience.

All of the questions we asked on our questionnaire were multiple choice.

 

The main response to this question was supernatural - the sub-genre of horror that we chose to base our film opening on. As our character is possessed by a supernatural force, we incorporated the second highest want of our target audience - the possession sub-genre. Although some of our target audience wanted the other sub-genres we decided to use the most wanted option due to wanting to be successful with the majority of the target market.

 



 

The largest response to this question was having a supernatural villain in our film opening, which links to the sub-genre previously chosen. We decided to use this as an inspiration rather than a definite character as we do not have the programmes to be able to produce a believable ghost figure. Instead, we decided to use an undead girl. This conforms to common depictions in possession horror films. We are not planning to include large scenes of the girl as this will reduce the tension and enigma around the character, which again, is a common convention around villains in horror films.

 



 
To ensure that we knew how to address our target market we had to ask what they enjoyed seeing. This would allow us to include the most popular answers in our film opening. The largest want of our target audience is suspense and tension, we will ensure that we have this as it is also a common convention of horror film openings. We will do this through fast editing and a restricted narrative. Having a restricted narrative will also utilise unanswered questions and flashbacks, appealing to most of our target audience.

From these questions and answers we are able to get a good idea of what we need to include to be able to appeal to our target audience. We used a sample of 50 people in our target audience age which gives us a good representation of answers that the whole sample will want.